Rolex and the Australian Open
Rolex is Associate Sponsor and Official Timekeeper of the Australian Open 2014 and is particularly proud to be affiliated with the first Grand Slam tournament of the year.
The Australian Open follows close on the heels of the end-of-year holiday season and benefits from a jovial atmosphere. Players and fans alike are in a festive mood, which led Roger Federer to coin the term "happy slam" to describe the tournament.
Sponsorship of the Australian Open is part of Rolex's long and close relationship with tennis, which includes a 30-year association with The Wimbledon Championships. This commitment to tennis is further confirmed by partnerships with other major tournaments, such as:
Rolex also supports the International Tennis Hall of Fame in Newport, Rhode Island (USA), into which great players who have marked the history of tennis are inducted each year at a ceremony during the Hall of Fame Tennis Championships.
Rolex is proud to have three high-ranking players among its Testimonees:
Rolex is also associated with four other tennis champions: France's Jo-Wilfried Tsonga, Argentina's Juan Martin del Potro, Canada’s Milos Raonic and Serbia's Ana Ivanovic, Precision, skill, elegance and the pursuit of excellence have made Rolex and tennis perfect partners.