Hisense Australia is excited to announce its official sponsorship of one of Australia’s largest sporting events, the Australian Open, as well as Australian Open Series tournaments the Brisbane International and Apia International Sydney.
With the Australian Open the first of the four Grand Slam tennis events for 2014, Hisense will be the television of choice for broadcasters and tennis fans to catch all the live action from Queensland Tennis Centre, Sydney Olympic Park, Rod Laver Arena and Hisense Arena.
Hisense has had a presence in Australia since 2006 and recognises the importance of aligning the brand with a strong tennis community at a higher level.
Along with the robust list of Australian Open sponsors, Hisense has organised a Family Fun activation area on Grand Slam Oval, which will be revealed at www.facebook.com/hisenseau at the start of 2014. A number of giveaways will also take place through Hisense’s Facebook page from now until the start of Australian Open 2014.
"This a fantastic step the company is taking to increase awareness of the Hisense brand, it’s simply a culmination of our ongoing strategy," said Andre Iannuzzi, head of marketing, Hisense Australia.
"We are directly aligning ourselves with a great Australian pastime that’s been played in Hisense Arena for years."
Said Craig Tiley, CEO of Tennis Australia and Tournament Director of the Australian Open: “Tennis Australia is thrilled to welcome Hisense as an official sponsor of the Australian Open.
“Each year Hisense Arena plays host to some of the world’s top tennis players competing at the Australian Open, and we are very excited to see Hisense extend its association with the event.
“In 2014 Hisense will be the official supplier of all television and refrigeration appliances, testament to the outstanding quality of Hisense products befitting a world class sporting event.”
About Hisense Australia Pty Ltd
Hisense is a global television and refrigeration manufacturer active in more than 130 countries worldwide. More than 40 million people buy and enjoy Hisense products globally every year. Since arriving in Australia in 2006, Hisense has grown to be one of the fastest emerging TV and Home Appliance brands in Australia, distributed through more than 1,000 leading retail stores nationally. Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd.
Hisense tablets, televisions and home appliances are available at Australia’s leading national electronics retailers including JB Hi-Fi, Harvey Norman, The Good Guys BSR, MYER, Radio Rentals and RT Edwards.