Tuesday night's five-set duel between Stanislas Wawrinka and Novak Djokovic saw huge social traffic as the tense points played out live on popular social networks.
Wawrinka, the eventual winner of the match, was the most mentioned player on Twitter during Day 9 among the 436,000 tweets related to the Australian Open. The 'Stanimal' finished the day narrowly ahead of Novak, just as he did on court.
The four-hour quarterfinal match also helped propel the #ausopen hashtag to trend in 16 different countries.
Tuesday's social traffic figures continue the hugely positive trend in the amount of online discussion about Australian Open 2014.
The first week saw 2.4 million AO2014-related tweets, which peaked at the conclusion of Ana Ivanovic's victory over Serena Williams when over 10,000 tweets per minute were published about the tournament.
On Facebook the Australian Open page has surpassed 1,100,000 likes; and there have been more than one million mentions about tennis in Australia alone since the tournament commenced.
Social photo-sharing is also growing, as Instagram figures reveal more than 55,000 photos tagged with #ausopen and over 45,000 tagged #australianopen.
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